A former colleague, Meg, and her husband, Matt, are launching The Bear and The Rat, a line of frozen yogurt for dogs. She contacted me a few weeks ago, wondering if I would shoot their hot-off-the-presses packaging and some portraits of the two of them for pitching press. I immediately started imagining a Matt-as-Pied-Piper theme with lots of dogs following him around begging for fro-yo.
Yeah, right. So sayeth the woman who is used to shooting one human at a time.
We set up shop in Meg and Matt's backyard yesterday afternoon with their two dogs (the eponymous muses of The Bear and The Rat) and a five others (including my dog, Milo), several cases of frozen yogurt, and a pitcher of margaritas. Here is what I learned:
1) Milo (the hound dog in the above picture) is a slut for any kind of attention and will sit intently on cue if you offer him frozen yogurt. His favorite flavor appears to be Choc 'O' Not. Even more than Bacon Peanut Barker. Go figure.
2) If you shoot enough frames, eventually you get a few where all the humans and the dogs look good at the same time. Or all look the right kind of goofy anyway.
3) One margarita is exactly the right amount of lubrication to make me relax, look for the light, and push the button. Instead of worrying about whether everybody's looking goofy or if my dog is going to vomit when I get him home because I let him eat too much fro-yo. (For the record, he did not.)
I'm excited for Meg and Matt as they move into full-fleged launch mode. And for Milo, since I see lots of frozen yogurt in his future.